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I am in the process of redesigning our top selling product. The thing looks like a train wreck from the 70's (even though it was made in the early 90's). We have over 20 companies hobbled together under NutraBrands and it outsells everything.
The problem comes in when gauging the brand equity. We have no true market research available to give me a clear answer to what the consumer is drawn to. From a design standpoint, I would scrap the entire look and give it a fresh look. Realistically, I will be updating colors, fonts and tweaking existing graphic elements.
My plan is to have a completely updated look and make a minor change every reprint until the old look mirrors the new. It will be a gradual change that the consumer will not even notice. We'll be looking at the sales numbers to see if changes have any impact on the SKU.
We have already taken a step in the right direction by putting the bottle into a carton. I know, it doesn't sound like a huge step, but the numbers say that a buzz was created when it hit the shelves.* Those numbers only tell us that vendors like it, we have no idea how the end consumer feels. This company does not actually care if the end consumer gets their hands on our product, just as long as we occupy shelf space. Weird, I know.
In a nutshell, I have the chance to wreck a $5-10 million a year product.
Go me!
* Marketing Rule One states that any change generates sales. Raise the price, lower the price, do anything to make people talk, look and examine. |
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Aug. 31st, 2009 @ 05:16 pm
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ever have one of those days that make you wanna run away to alaska and be a hermit? that's my day right now. fuck a bunch of this.Current Mood: bite yur face off |
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I am not going to use my card anymore. I do this every month, forget about a purchase and overdraw. I forgot about a $60 charge at the market. So thinking I had $60 in my checking I made six charges equaling 'bout $40. $120 dollars in charges. I am no good with this damn card, just gonna draw all my money out and keep it in a mattress. |
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wooot!
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Aug. 3rd, 2009 @ 09:09 am
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Jul. 23rd, 2009 @ 10:42 am
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so... tired. must... wake-up... and be creative. o.k. summoning the powers of shatner and the mighty toupee is not working. damn shatnerology.
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| » Law of Large Numbers |
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At some point over an infinite timeline, somewhere, someone will write body copy to fit into a beautiful design and I won't have to ruin a design or fiddle with text till it fits.
Are you monkeys done with Hamlet yet??? The Complete Works won't write themselves! Next up is Othello... Cummon! Chop-chop!
Jul. 17th, 2009 @ 10:35 am
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| » need some positive |
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tell me some good news in your life.
Jul. 16th, 2009 @ 11:21 am
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| » you're kidding, right??? |
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$50 charge for un-attended minor? really? reeeeeally? you didn't do anything. nothing. nadda. zip.
grumblegrumbleargh.
next year he can fly solo.
Jul. 7th, 2009 @ 02:40 pm
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| » prediction... |
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there will be a flashmob composed of 1,000 zombies doing the "Thriller" dance @ Jocko's funeral. there is a small chance the mob will pilfer the coffin and have the corpse of Jackson perform the lead through an elaborate marionette.
Jul. 6th, 2009 @ 01:35 pm
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| » just for the hell of it |
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for those left behind http://www.cafepress.com/notatcon09   http://www.cafepress.com/notatcon09
Jul. 2nd, 2009 @ 02:43 pm
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| » poop |
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what a crappy day. i want to go home. denver masticators tonight, i hope to see a bunch of people there.
Jul. 1st, 2009 @ 04:57 pm
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| » you know who you are... |
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<p> have a happy one!</p>
Jul. 1st, 2009 @ 09:37 am
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| » ahhhhh |
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i woke up this morning with an overpowering feeling of being in love. i like it when that particular wave of emotions comes flooding through.
i love you monkey!
Jun. 24th, 2009 @ 10:20 am
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| » careful what you wish for... |
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i have known about the psychological reasons for people's aspirations toward unreasonable goals. this article wraps it up in a nice funny package. plus, this is the reason why i ask, " if you were dumped into a genetic/magic/radioactive caldron of waste, what kind of super power would you have?"
<p>http://www.cracked.com/article_17061_5-things-you-think-will-make-you-happy-but-wont.html
Jun. 16th, 2009 @ 01:53 pm
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| » sigh... |
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i will be leaving for hayes, kansas at 7 p.m. the exciting part is, i pick up my son. the bad part, driving through kansas. mar is convinced that a tornado will be sweeping me away. if that does happen, i will pronounce myself king of the flying monkeys. if a green lady who melts in water can rule them, i should not have a problem being accepted as their new ruler.
Jun. 14th, 2009 @ 04:51 pm
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| » ya, that's the stuff |
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"Sweet mother of fuck , that is awesome"
-delchi-
Now that's the kind of response I like toward my art!
Jun. 11th, 2009 @ 04:55 pm
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| » thanks QC |
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"Meh. My artistic integrity wears a gimp suit and lives in a box"
Jun. 11th, 2009 @ 09:33 am
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| » i'll teach yur grammaw tu suck eggs |
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AAAAAaaaaAAaargh!
nothing is going right today.
i need to poke someone in the eye...
with what, i wont tell.
start raising bail money.
Jun. 8th, 2009 @ 01:32 pm
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| » an nap wouldn't be bad, right? |
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ya, if i just lay my head down on the desk, rest for a few. i wouldn't fall asleep, no. had anxious dreams last night. woke up thins morning needing an antihistamine for my swelling eyes. needless to say, i am tired now. no amount of coffee is helping to clear the cobwebs out of my skull. i need to pump out some results today at work. i would rather draw stick figures.
i could take a short nap, right? no one would notice me under my desk or sleeping snoopy style on the server in the back supply room.
who's up to what this weekend? i am totally broke at the moment but willing to host.
Jun. 5th, 2009 @ 10:51 am
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| » (No Subject) |
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i needz a hug.
May. 29th, 2009 @ 08:43 am
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grazut's journal
